Logo • Packaging Design     ⏐     2019 
Pak Chan Yee Mee

Creative & Design: Gan Aaron

A story shared by many third-generation descendants — from his grandpa's roadside noodle stall to his father's home-grown soy processing, and now his own dream to diversify the family business. This familiar tale, connecting many descendants of Chinese migrants to the South China Seas (Nanyang 南洋), comes with a surprising twist — modernising traditional deep-fried egg noodles.