Label Design     ⏐     2025
Ji Hao Way / 籍 好 味

Design: Gan Aaron

We love the idea of gathering good tastes from eateries and vendors under an umbrella identity. This meant access for local artisans to share their specialties that are less-mainstreamed with loyal customers, fuelled by partnership and supported by design. We then wonder if such operations are limited to a minimal and neutral design to cater various products represented by its own uniqueness.

The thing about translating Chinese characters into an identity or a logotype, is to deal with more than 26 characters. Well over 7,000 to be exact. And when a business name use characters that are complex in form and stroke, utilising it all

became a matter of perspective and style, on top of a decision to whether treat each character separately or in unity. From such approach, we love the use of layers from strokes, creating a recognisable flat mark from a distance or scale.