Identity • Logo Design     ⏐     2017
JCORP / Johor Corporation Berhad

Creative & Design: Arez Ezman
*previously for Zachary Haris Ong & Associates

In 2017, Johor Corporation undertook a strategic redesign initiative mandated by the Ministry of Finance, aimed to align Government-Linked Companies (GLCs) with branding objectives of the 11th Malaysia Plan. This option reflects a rebrand direction subsequently implemented after the corporation’s anniversary.

The initiative intends to reinvigorate Johor Corporation’s sense of purpose, establishing consistency across the group’s corporate identity, strengthening its ability to engage effectively within an increasingly digitalised media landscape.