Vector Illustration • Exhibit Design ⏐ 2020
BASF (Malaysia) Sdn. Bhd.
Design: Arez Ezman
Vector Illustration • Exhibit Design ⏐ 2020
BASF (Malaysia) Sdn. Bhd.
Design: Arez Ezman
The CoolFY design direction establishes a cohesive brand identity that extends from the cup packaging to the delivery truck, ensuring strong visual consistency across touchpoints. The visual language evokes a sense of fun while remaining established and approachable, making it suitable for all ages.