Vector Illustration • Exhibit Design ⏐ 2020
BASF (Malaysia) Sdn. Bhd.
Design: Arez Ezman
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The CoolFY design direction establishes a cohesive brand identity that extends from the cup packaging to the delivery truck, ensuring strong visual consistency across touchpoints. The visual language evokes a sense of fun while remaining established and approachable, making it suitable for all ages.
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